The Shouchiku Theater chain will air a manner video featuring super-deformed K-ON! characters before their feature presentations. The manner movie will start showing on July 2 in approximately 100 theaters.

Japanese theaters show manner movies, similar to the reminder videos in other countries, before the main features to remind people to turn off the mobile phones, to avoid talking, and to maintain a pleasant viewing experience for others in the theater. The new manner movie will show original footage that can only be seen in this theater chain.

The United Cinemas chain teamed up with Gainax...