Ad Age: Twilight Saga Rocks Viral Marketing
By Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the top 10 most-viewed brand-driven videos on the web with one major caveat: There are no movie or video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s more readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included movies and video games? We asked Visible Measures to help us find out, by including the entertainment category in the numbers, and the results were a bit staggering. Without movies or video games, Visible Measures’ top 10 Viral Video Ads would have only amassed a combined view count of 320 million views for the year. But with them, the total view count tops more than 1.1 billion views. The only “social ad” to make the top 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated by seven movies and two video games, led by the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored more than triple the views of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the top 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up more than 138 million trailer views yet managed only $42 million in ticket receipts — proof that YouTube views don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with more than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of views in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to videos are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of views in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real question is which brands will crack next year’s top 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million views to prove yourselves, marketers.
By Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the top 10 most-viewed brand-driven videos on the web with one major caveat: There are no movie or video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s more readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included movies and video games? We asked Visible Measures to help us find out, by including the entertainment category in the numbers, and the results were a bit staggering. Without movies or video games, Visible Measures’ top 10 Viral Video Ads would have only amassed a combined view count of 320 million views for the year. But with them, the total view count tops more than 1.1 billion views. The only “social ad” to make the top 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated by seven movies and two video games, led by the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored more than triple the views of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the top 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up more than 138 million trailer views yet managed only $42 million in ticket receipts — proof that YouTube views don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with more than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of views in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to videos are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of views in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real question is which brands will crack next year’s top 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million views to prove yourselves, marketers.
Listen up all you Twilight fan's .Today is the last day you can send ur 1-minute video tellin why you should be in the new movie of the twilight saga "New Moon" and you can win a visit to the the set and appear in the filme sooo all you Kristen ,Rob and Taylor fan's submite your video soo you can meet your favorite twilight actor!!And who knows mayby you'll be the next big thing can someone ¡¡¡HOLLYWOOD!! so go to the official Twilight movie website and upload your video and if u have anymore quetiones you can read more about the rules and conditiones on the main page website as mention before
1.Erin is part of the Volturi, but she is half human-Spoiler!
2.not everything will be exactly like the books,it will be dramatized a little.
3.Erin is my best friend in real life, so I try to make her as realistic as possible.
4.This one is more about me:I don't like cussing in my stories because I don't cuss a lot in real life, but it makes my stories funnier,agree?
5.We might make a movie out of this when we are done-Spoiler!
6.Erin was telling me about one of her friends, Danie, and she might be in a few chapters-Spoiler!
7.Erin tries to kill Alice later in the story-Spoiler!
I personal would like to just speak my mind. To all of you don't want her to be Jane, I guess I understand. But, I like Dakota Fanning. She's a great actress and I think she'd be great. Here are some reasons why I want he to be Jane.
1. She's been in TONS of movies, so she has experience.
2. She looks the role (In my opinion.)
3. She in "Push" so I would think she has some experience with things like New Moon (and the rest).
4. She's always the good-girl. For once she should be bad.
Those are only some that I can think of at the moment.
If you don't want her to be, I respect that. Also, if you think that, leave a comment saying why or why not please!
Also, if you actually read this:
Thanks!
1. She's been in TONS of movies, so she has experience.
2. She looks the role (In my opinion.)
3. She in "Push" so I would think she has some experience with things like New Moon (and the rest).
4. She's always the good-girl. For once she should be bad.
Those are only some that I can think of at the moment.
If you don't want her to be, I respect that. Also, if you think that, leave a comment saying why or why not please!
Also, if you actually read this:
Thanks!
1.blood
2.Blood
3.Bella
not funny jasper -edward cullen
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Okay so the titles a little random- and this is probably old news, and honestly I just feel like having a rant, but am I the only one who misses Rob's hair. I mean look at it now:
So it's not all gone, but I still think it looks pretty random. And I was the one who doodled on it either. Does anyone actually love it- okay I'll admit, it's alrite. But it certainly doesn't match up to his old cut, even if it was quite greasy,I mean he won't be able to do this any more:
Am I over exaggerating? Yes. But I'm still little bit in shock- so can I really be blamed.
I'm just really glad his new haircut didn't turn out like this:
Does anyone know what this picture is of by the way??
Anyway I just hope it grows back for March- anyone else??
So it's not all gone, but I still think it looks pretty random. And I was the one who doodled on it either. Does anyone actually love it- okay I'll admit, it's alrite. But it certainly doesn't match up to his old cut, even if it was quite greasy,I mean he won't be able to do this any more:
Am I over exaggerating? Yes. But I'm still little bit in shock- so can I really be blamed.
I'm just really glad his new haircut didn't turn out like this:
Does anyone know what this picture is of by the way??
Anyway I just hope it grows back for March- anyone else??
The 22-year-old British actor and his blockbuster film, Twilight, are taking center stage in the issue. The movie made over $70 million at the box office opening weekend - a record for director Catherine Hardwicke, who is now the only female director in history to have a film gross that high.
As Kristen Stewart and Robert take a mini-break for the Thanksgiving holiday, Robert is showing a bit of the rebel in him. He shared, “‘I cannot wait to cut my hair. It’s so annoying! I was at a photo shoot the other day, and people were saying, ‘They say we can’t touch your hair. You have trademarked hair!’ No, I don’t.”
Be sure to pick up your own copy of EW this weekend!
Bigger than the latest Indiana Jones. Bigger than the biggest James Bond. That's how big Twilight was yesterday.
The $37 million vampire flick, expected to have a killer opening day, had a monster opening day, grossing an estimated $35 million, Exhibitor Relations reported. One-fifth of that gross, or $7 million, came from Friday midnight screenings.
The box-office tracking firm said a $75 million Friday-Sunday gross was now a possibility. Going into Friday, $60 million was considered the movie's best-case scenario.
When the counting's done, Twilight's Friday take may rank as the 14th or 15th biggest opener of all time, having surpassed the debuts of Indiana Jones and the Kingdom of the Crystal Skull ($25 million) and Quantum of Solace ($27 million), to name two recent blockbusters.
Bolt, the animated talking-dog movie, was curbed by Twilight, grossing $7 million on Friday, Exhibitor Relations said.
Kristen, 18, recently sat down with MSNBC and dished about the book series that has everyone talking. “(I) lived with the first book. For like three months or however long that was, and I haven’t been able to move on.”
She says of co-star and on-screen love Robert Pattinson who plays Edward Cullen, “He was so different from everybody else that came in (to audition). He’s very responsive, he sees and he listens. And that’s very important, that you’re not acting in a scene by yourself.”
Calling all jacob fans!
Little question...
In breaking dawn, it is clear that Jacob was only drawn to a part of Bella (the part that is now in Renesmee) rather than Bella her self.
Jacob was always known for being in love with Bella and hated the fact that he would always be seconds best (the best man, the best friend) next to Edward (*swoons*).
But once Renesmee is separated from Bella during the delivery, Jacob doesnt feel the strong pull that he felt towards Bella, instead he feels it from another direction (down the stairs)
What are your opinions on this part of the book? and what do you think about this twist in the story?
i am curious to hear (read) other peoples views.
Please comment back :)
CherryPop19
Little question...
In breaking dawn, it is clear that Jacob was only drawn to a part of Bella (the part that is now in Renesmee) rather than Bella her self.
Jacob was always known for being in love with Bella and hated the fact that he would always be seconds best (the best man, the best friend) next to Edward (*swoons*).
But once Renesmee is separated from Bella during the delivery, Jacob doesnt feel the strong pull that he felt towards Bella, instead he feels it from another direction (down the stairs)
What are your opinions on this part of the book? and what do you think about this twist in the story?
i am curious to hear (read) other peoples views.
Please comment back :)
CherryPop19