Ad Age: Twilight Saga Rocks Viral Marketing
By Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the top 10 most-viewed brand-driven videos on the web with one major caveat: There are no movie or video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s more readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included movies and video games? We asked Visible Measures to help us find out, by including the entertainment category in the numbers, and the results were a bit staggering. Without movies or video games, Visible Measures’ top 10 Viral Video Ads would have only amassed a combined view count of 320 million views for the year. But with them, the total view count tops more than 1.1 billion views. The only “social ad” to make the top 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated by seven movies and two video games, led by the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored more than triple the views of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the top 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up more than 138 million trailer views yet managed only $42 million in ticket receipts — proof that YouTube views don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with more than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of views in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to videos are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of views in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real question is which brands will crack next year’s top 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million views to prove yourselves, marketers.
By Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the top 10 most-viewed brand-driven videos on the web with one major caveat: There are no movie or video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s more readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included movies and video games? We asked Visible Measures to help us find out, by including the entertainment category in the numbers, and the results were a bit staggering. Without movies or video games, Visible Measures’ top 10 Viral Video Ads would have only amassed a combined view count of 320 million views for the year. But with them, the total view count tops more than 1.1 billion views. The only “social ad” to make the top 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated by seven movies and two video games, led by the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored more than triple the views of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the top 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up more than 138 million trailer views yet managed only $42 million in ticket receipts — proof that YouTube views don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with more than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of views in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to videos are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of views in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real question is which brands will crack next year’s top 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million views to prove yourselves, marketers.
This is for people who have been reading Esme's Story:
I don't want to call it Esme Cullen story the whole time so I have come up with some ideas for names. please comment and tell me which ones you like. Ones i don't end up using for my story, feel free to use for any of yours:
Daybreak
Forever Awakening
Beyond Starlight
Nightfall
Sudden Dusk
Moonlight
Midnight Glimmer
Sunrise
Sunset
Dawn of Life
Precious Enchantment
If you can think of any others, please let me know
I want my story to have a more interesting name so it draws more attention than just 'Esme Cullen Story'. I went online to a list of words with 'atmosphere' and I found these words and made different combinations with them.
PLEASE HELP ME!!!
THANK YOU!!!
I don't want to call it Esme Cullen story the whole time so I have come up with some ideas for names. please comment and tell me which ones you like. Ones i don't end up using for my story, feel free to use for any of yours:
Daybreak
Forever Awakening
Beyond Starlight
Nightfall
Sudden Dusk
Moonlight
Midnight Glimmer
Sunrise
Sunset
Dawn of Life
Precious Enchantment
If you can think of any others, please let me know
I want my story to have a more interesting name so it draws more attention than just 'Esme Cullen Story'. I went online to a list of words with 'atmosphere' and I found these words and made different combinations with them.
PLEASE HELP ME!!!
THANK YOU!!!
ALICE AND JASPER:
FOR THE FIRST TIME IN ALMOST A DECADE I FELT HOPE
JASPERS HEART FROZEN IN TIME BY A SINGLE BITE.
FLYING LIKE A HUMMING BIRDS WINGS (THIS LINE WAS SAID TO BELLA BY EDWARD -ECLIPSE-)
HOPE, HAPPINESS, KINDNESS, UNDERSTANDING, AND...LOVE
ALL AT ONCE COMING FROM SUCH A SMALL PERSON.
EMOTIONS HE BEARLY RECONIZED.
EMOTIONS HE WOULD NEVER LEAVE.
EMOTIONS THAT WOULD SOON BE HIS WHOLE LIFE.
EMOTINS THAT BELONGED TO ALICE HIS ONE AND ONLY REASON TO LIVE.
LOVE SO STRONG, THEY WOULD KILL. KILL ONCE, TWICE... UNTIL THEY GOT TO THERE OTHER HALF
ALICE ISNT JUST JASPERS LOVE
SHE IS HIS KEY, HIS KEY TO HAPPINESS
THERE SOULS ATACHED FOREVER
THERE SOULS INTERWINED TOGHETHER
THERE SOULS BELONG TO EACH OTHER
SOULMATES FOR THE REST OF INTERNITY
BROUGHT TO HAPPINESS TOGHETHER AND WHEN IT COMES TIME THEY WILL BE TAKEN OUT TOGHETHER
THANX FOR READING
WRITTEN BY RACHEL KETTLEWELL
TWILIGHT GIRL
FOR THE FIRST TIME IN ALMOST A DECADE I FELT HOPE
JASPERS HEART FROZEN IN TIME BY A SINGLE BITE.
FLYING LIKE A HUMMING BIRDS WINGS (THIS LINE WAS SAID TO BELLA BY EDWARD -ECLIPSE-)
HOPE, HAPPINESS, KINDNESS, UNDERSTANDING, AND...LOVE
ALL AT ONCE COMING FROM SUCH A SMALL PERSON.
EMOTIONS HE BEARLY RECONIZED.
EMOTIONS HE WOULD NEVER LEAVE.
EMOTIONS THAT WOULD SOON BE HIS WHOLE LIFE.
EMOTINS THAT BELONGED TO ALICE HIS ONE AND ONLY REASON TO LIVE.
LOVE SO STRONG, THEY WOULD KILL. KILL ONCE, TWICE... UNTIL THEY GOT TO THERE OTHER HALF
ALICE ISNT JUST JASPERS LOVE
SHE IS HIS KEY, HIS KEY TO HAPPINESS
THERE SOULS ATACHED FOREVER
THERE SOULS INTERWINED TOGHETHER
THERE SOULS BELONG TO EACH OTHER
SOULMATES FOR THE REST OF INTERNITY
BROUGHT TO HAPPINESS TOGHETHER AND WHEN IT COMES TIME THEY WILL BE TAKEN OUT TOGHETHER
THANX FOR READING
WRITTEN BY RACHEL KETTLEWELL
TWILIGHT GIRL
For those of you who don't know me, or have never read my fanfictions, I'm renesmeblack. I write a story from Renesmee, Jacob, Mine, and occasionally Emmett's POV. Now, I have a ton of bad ideas, and some of the things you read from me are crash tests. Thankfully, many of my readers enjoy my fanfictions. The dummy is saved!
My stories are for girls who can't stop reading the books. It's for girls who'd pester Stephenie Meyer to write a sequel, if they had a chance! I love Jacob, so that's another reason why girls read my, frankly, ameteur (hope I spelled that right!) writing. You wanna know the best part?
Okay, here goes nothing.
IT NEVER ENDS!!!
There. I feel better now. Yup, you read correctly. It'll never end until I grow out of the Twilight Stage (like that'll happen.).
For the very few fans I have, thanks for the support and I'll see you in the reading section!
-Thanks!
renesmeblack xoxo
My stories are for girls who can't stop reading the books. It's for girls who'd pester Stephenie Meyer to write a sequel, if they had a chance! I love Jacob, so that's another reason why girls read my, frankly, ameteur (hope I spelled that right!) writing. You wanna know the best part?
Okay, here goes nothing.
IT NEVER ENDS!!!
There. I feel better now. Yup, you read correctly. It'll never end until I grow out of the Twilight Stage (like that'll happen.).
For the very few fans I have, thanks for the support and I'll see you in the reading section!
-Thanks!
renesmeblack xoxo
Here's New Moon Confessions. like I said before, I don't any of these, I just posted them for people's enjoyments.
#1
I can hear Edward in my head too!
#2
If Edward dies, I headed off to Volterra.
#3
Alice stole my Porsche.
#4
Jane has my favorite vampire power.
#5
I have Edward's soul. *Evil Laugh*
#6
Bella's Epiphany = Stating the obvious.
#7
Edward didn't go to South America. He was visiting me.
#8
I named all of my dogs after Jacob and his friends.
#9
I skipped all of the chapters without Edward in them.
#10
I second Emmett's vote.
#11
I cut myself in front of Jasper for fun.
#12
If Bella won't marry Edward, I will.
please comment and rate!
#1
I can hear Edward in my head too!
#2
If Edward dies, I headed off to Volterra.
#3
Alice stole my Porsche.
#4
Jane has my favorite vampire power.
#5
I have Edward's soul. *Evil Laugh*
#6
Bella's Epiphany = Stating the obvious.
#7
Edward didn't go to South America. He was visiting me.
#8
I named all of my dogs after Jacob and his friends.
#9
I skipped all of the chapters without Edward in them.
#10
I second Emmett's vote.
#11
I cut myself in front of Jasper for fun.
#12
If Bella won't marry Edward, I will.
please comment and rate!