(last updated 3 July 2007)

The term "movie trailer" refers to all the material that film distributors attach to the front of the movie reel: commercials, film previews, sometimes even PSAs. But over time, the term has become synonymous with previews of coming attractions.

Since these are essentially commercials for movies, for the studios the criterion for a great trailer is easy: it's whatever makes people want to see the movie enough to do so...particularly if they do so opening weekend. The "opening weekend gross" and the "opening weekend per-screen average gross" are used to determine both...

Could This Be It? A Sequel (of sorts) at Last?

Over the years there have been countless rumors about a third Bill & Ted movie being in the works. It's gotten to the point that with each new rumor we roll our eyes and say "Not this again!" We've usually been most hopefully when the talk has supposedly come from either Alex and Keanu or Bill & Ted creators Ed Solomon and Chris Matheson. Everything else seemed suspect at best. But now we are faced with a story published by the L.A. Times, no less, stating that a third Bill & Ted film is indeed on the drawing board. The fact that the...