The following is an excerpt from the just-released book, 'Tell to Win':
Once you’ve got your hero, what gets the emotion moving? What holds us spellbound, begging for more? Michael Jackson taught me in no uncertain terms, the answer is drama.
Back in 1991, Jackson already was a force to be reckoned with. After renewing his contract with Sony for a record-setting $65 million, he released his eighth album, "Dangerous¸" with the singles “Black or White” and “Remember the Time,” both of which dominated the pop charts. As CEO of Sony Pictures, I’d sat in on the studio production of that album and was overwhelmed by Michael’s creative intensity and perfectionism.
His ambition knew no bounds. But when Sony’s most important musical asset invited me to his home in Encino to discuss his plans to get into movies and television, I was taken aback. Michael had proven he knew everything there was to know about pop music, but movies were a different animal. He wanted to produce as well as act. That meant telling stories. Could he do it?
I didn’t even have to ask the question. “In both films and music,” Michael said, “you have to know where the drama is and how to present it.” He gave me a long, intense stare and abruptly stood up. “Let me show you.”
He led me upstairs to the hallway outside his bedroom, where we stopped in front of a huge glass terrarium. “This,” he said, “is Muscles.”
Inside, a massive snake was coiled around a tree branch. His head was tracking something in the opposite corner of the terrarium.
Michael pointed with his finger at the object of Muscles’ obsession. A little white mouse was trying to hide behind a pile of wood shavings.
I said hopefully, “Are they friends?”
“Do they look it?”
“No. The mouse is trembling.”
Michael said, “We have to feed Muscles live mice, otherwise he won’t eat. Dead ones don’t get his attention.”
“So why doesn’t he just go ahead and eat it?”
He said, “Because he enjoys the game. First he uses fear to get the mouse’s attention, then he waits, building tension. Finally, when the mouse is so terrified it can’t move, Muscles will close in.”
That snake had the attention of that mouse, and that mouse had the attention of that snake -- and Michael Jackson had my attention.
“That’s drama,” he said.
“It sure is!” I said. “This story has everything -- stakes, suspense, power, death, good and evil, innocence and danger. I can’t stand it. And I can’t stop watching.”
“Exactly,” he said. “What’s going to happen next? Even if you know what it is, you don’t know how or when.”
“Maybe the mouse will escape.”
Michael let out one of his high, strange laughs. “Maybe.”
If I’d had the slightest doubt about Jackson’s command as a teller of stories, it evaporated that day. His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
Back at UCLA, I asked Dan Siegel to help me understand from his perspective as a neuroscientist why people are so enthralled by drama. Siegel pointed out that emotions don’t occur spontaneously. Nor, as any actor knows, can they be summoned at will. Emotions have to be aroused. “And arousal gets heightened,” Siegel said, “when you realize, I don’t know if the mountain lion’s still there; I don’t know if the spaceship is going to get back; I’m not sure he’s going to win the race. You have to have tension between expectation and uncertainty. Emotional tension drives you to think it might go this way, but it might go that way, and that makes you wonder, what will happen next?”
The more you wonder what will happen next, the more you pay attention. And the more attention you pay, the more you hear, notice, and retain.
One reason I was so helplessly enthralled as I watched Michael Jackson’s mouse and snake was that they were enacting a story of primal desire and dread. Somewhere deep in our DNA, we all have this story lurking because, at some stage of our evolution, if not in our more immediate existence, we lived this story. We were the weaker prey that hid trembling inside the cave from the saber-tooth lurking outside.
Of course, most business storytellers don’t need to set dramatic stakes as high as death or survival. But even business stories are told best if they trigger the conflict between dread and desire. Desire is a core human need which in business may translate as landing a job, motivating employees, keeping an account, impressing a boss, successfully launching a product, or securing a brand. The more we desire something, the greater our fear of not achieving it. And that emotional tension engages your audience because it makes them feel “what’s in it for them.”
Once you’ve got your hero, what gets the emotion moving? What holds us spellbound, begging for more? Michael Jackson taught me in no uncertain terms, the answer is drama.
Back in 1991, Jackson already was a force to be reckoned with. After renewing his contract with Sony for a record-setting $65 million, he released his eighth album, "Dangerous¸" with the singles “Black or White” and “Remember the Time,” both of which dominated the pop charts. As CEO of Sony Pictures, I’d sat in on the studio production of that album and was overwhelmed by Michael’s creative intensity and perfectionism.
His ambition knew no bounds. But when Sony’s most important musical asset invited me to his home in Encino to discuss his plans to get into movies and television, I was taken aback. Michael had proven he knew everything there was to know about pop music, but movies were a different animal. He wanted to produce as well as act. That meant telling stories. Could he do it?
I didn’t even have to ask the question. “In both films and music,” Michael said, “you have to know where the drama is and how to present it.” He gave me a long, intense stare and abruptly stood up. “Let me show you.”
He led me upstairs to the hallway outside his bedroom, where we stopped in front of a huge glass terrarium. “This,” he said, “is Muscles.”
Inside, a massive snake was coiled around a tree branch. His head was tracking something in the opposite corner of the terrarium.
Michael pointed with his finger at the object of Muscles’ obsession. A little white mouse was trying to hide behind a pile of wood shavings.
I said hopefully, “Are they friends?”
“Do they look it?”
“No. The mouse is trembling.”
Michael said, “We have to feed Muscles live mice, otherwise he won’t eat. Dead ones don’t get his attention.”
“So why doesn’t he just go ahead and eat it?”
He said, “Because he enjoys the game. First he uses fear to get the mouse’s attention, then he waits, building tension. Finally, when the mouse is so terrified it can’t move, Muscles will close in.”
That snake had the attention of that mouse, and that mouse had the attention of that snake -- and Michael Jackson had my attention.
“That’s drama,” he said.
“It sure is!” I said. “This story has everything -- stakes, suspense, power, death, good and evil, innocence and danger. I can’t stand it. And I can’t stop watching.”
“Exactly,” he said. “What’s going to happen next? Even if you know what it is, you don’t know how or when.”
“Maybe the mouse will escape.”
Michael let out one of his high, strange laughs. “Maybe.”
If I’d had the slightest doubt about Jackson’s command as a teller of stories, it evaporated that day. His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
Back at UCLA, I asked Dan Siegel to help me understand from his perspective as a neuroscientist why people are so enthralled by drama. Siegel pointed out that emotions don’t occur spontaneously. Nor, as any actor knows, can they be summoned at will. Emotions have to be aroused. “And arousal gets heightened,” Siegel said, “when you realize, I don’t know if the mountain lion’s still there; I don’t know if the spaceship is going to get back; I’m not sure he’s going to win the race. You have to have tension between expectation and uncertainty. Emotional tension drives you to think it might go this way, but it might go that way, and that makes you wonder, what will happen next?”
The more you wonder what will happen next, the more you pay attention. And the more attention you pay, the more you hear, notice, and retain.
One reason I was so helplessly enthralled as I watched Michael Jackson’s mouse and snake was that they were enacting a story of primal desire and dread. Somewhere deep in our DNA, we all have this story lurking because, at some stage of our evolution, if not in our more immediate existence, we lived this story. We were the weaker prey that hid trembling inside the cave from the saber-tooth lurking outside.
Of course, most business storytellers don’t need to set dramatic stakes as high as death or survival. But even business stories are told best if they trigger the conflict between dread and desire. Desire is a core human need which in business may translate as landing a job, motivating employees, keeping an account, impressing a boss, successfully launching a product, or securing a brand. The more we desire something, the greater our fear of not achieving it. And that emotional tension engages your audience because it makes them feel “what’s in it for them.”
Ok we need to stop and relize about what we're doing here. There is altot of people who will pretend to be a fan. Of a famouse person,just to make friends. But really we don't have to be a fake fan. We should be friends we both have out likes and dislikes. This is NOT what Michael want us to do is fight. Fighting never ever solve anything so just STOP. Just forgive and forget this ever happend. I just do have to say this DO NOT put any rude comments on other peoples post. We are not healing the world by fighing we're ruining it. Michael would be so upset with us if he was talking to us he will make us take a time out.
I LOVE YOU ALL!
THANKS FOR READING THIS.
LOVE
THRILLERGIRL18
I LOVE YOU ALL!
THANKS FOR READING THIS.
LOVE
THRILLERGIRL18
MJHOAXEVIDENCE has posted a video on YouTube with some of the most incredible evidence we have seen. He posted screenshots of what he claims to be the official Jackson Twitter account with tweets about Michael coming back in June !!!!!! Oddly, The June come-back is also mentioned in one of the sightings reported below from Michael's personal psychic.Wow! What do YOU think? I don't know what I think.Be sure to check the video out.If you can't find it I'll post it.Ok. BYEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE
-mj4ever202
-mj4ever202
Presley 'didn't turn her back' on Jackson:
Michael Jackson's ex-wife Lisa Marie Presley has fought back rumours that she ignored an SOS message from the 'Thriller' singer before his death.
Elvis's daughter was reported to be wracked with guilt over her dismissal of a voicemail from Jackson 2 years ago in which he said he was losing control of his life.
A Source apparently told us Weekly: [Jackson] said he needed [presley's] help because his life was spinning out of control and begged her to call him But she never did. She kept saying ''I should've done something'' and blames herself.
Presley's spokesperson dismissed the reports as rubbish saying: ''I don't believe this is true''
Michael Jackson's ex-wife Lisa Marie Presley has fought back rumours that she ignored an SOS message from the 'Thriller' singer before his death.
Elvis's daughter was reported to be wracked with guilt over her dismissal of a voicemail from Jackson 2 years ago in which he said he was losing control of his life.
A Source apparently told us Weekly: [Jackson] said he needed [presley's] help because his life was spinning out of control and begged her to call him But she never did. She kept saying ''I should've done something'' and blames herself.
Presley's spokesperson dismissed the reports as rubbish saying: ''I don't believe this is true''
It's another Michael Jackson mega-tease -- 10 brand new snippets from every song on the upcoming album have gone public ... just days before the album is set for release.
30 seconds from each song appeared on the Internet this weekend -- which adds up to a pretty badass five-minute preview of the new album titled, "MICHAEL."
The full album is scheduled to be released next week.
You can visit the link to hear them....!!!! link
30 seconds from each song appeared on the Internet this weekend -- which adds up to a pretty badass five-minute preview of the new album titled, "MICHAEL."
The full album is scheduled to be released next week.
You can visit the link to hear them....!!!! link
one: His smile.
two: His hair.
three: His personality.
four: His sweetness.
Five: His beauty.
Six :His hottness.
Seven: How loving he is.
Eight: His sexieness.
Nine: His shyness.
Ten: His shoes.
Eleven: His Bad outfit.
Twelve: His Beat it outfit.
Thirteen: His Thriller Jacket.
Fifteen: How he donated so much money.
Sixteen: He was nice to everyone.
Eighteen: How he was always cheerful.
Nineteen: How he love all his fans.
Twentey: His Dancing.
TwentyOne: His singing.
TwenteyTwo: His Bad album.
TwenteyThree: His Thriller Album.
TwentyFour: All his music.
TwentyFive: His eyes.
TwentySix: His face.
TwenteySeven: His clothes.
TwentyEight: His house.
TwenteyNine: His Interests
Thirty: His love for the world.
two: His hair.
three: His personality.
four: His sweetness.
Five: His beauty.
Six :His hottness.
Seven: How loving he is.
Eight: His sexieness.
Nine: His shyness.
Ten: His shoes.
Eleven: His Bad outfit.
Twelve: His Beat it outfit.
Thirteen: His Thriller Jacket.
Fifteen: How he donated so much money.
Sixteen: He was nice to everyone.
Eighteen: How he was always cheerful.
Nineteen: How he love all his fans.
Twentey: His Dancing.
TwentyOne: His singing.
TwenteyTwo: His Bad album.
TwenteyThree: His Thriller Album.
TwentyFour: All his music.
TwentyFive: His eyes.
TwentySix: His face.
TwenteySeven: His clothes.
TwentyEight: His house.
TwenteyNine: His Interests
Thirty: His love for the world.
No offense pls! Dont continue reading if you are a hater...
YEP! He's ALIVE! Just like you had read! Michael Jackson fake his death for some important reasons... And ''Soon and very soon, we are going to see the king''...again... If you believe about the hoax... You are so called a ''ARMY OF LOVE'' a.k.a ''beLIEver''!! Please beLIEve in me! Every single thing was a hoax!! This is not a joke... It's true..! Noticed the video clip after the credits in This Is It? He said ''LET ME BREATHE IN MY OWN TIME THEN I WILL COME BACK IN. I HAVE TO BUTTON MY SHIRT, MY JACKET OR WHATEVER IT IS. MOVE AROUND A LITTLE BIT. SNAP MY FINGERS MAYBE, THEN BAM!!!'' and the Gilda remake! And everything in This is It!!
People have different beliefs and I respect that... NO MORE WAR! Heal The World... Remember, It's All For Love... <3
YEP! He's ALIVE! Just like you had read! Michael Jackson fake his death for some important reasons... And ''Soon and very soon, we are going to see the king''...again... If you believe about the hoax... You are so called a ''ARMY OF LOVE'' a.k.a ''beLIEver''!! Please beLIEve in me! Every single thing was a hoax!! This is not a joke... It's true..! Noticed the video clip after the credits in This Is It? He said ''LET ME BREATHE IN MY OWN TIME THEN I WILL COME BACK IN. I HAVE TO BUTTON MY SHIRT, MY JACKET OR WHATEVER IT IS. MOVE AROUND A LITTLE BIT. SNAP MY FINGERS MAYBE, THEN BAM!!!'' and the Gilda remake! And everything in This is It!!
People have different beliefs and I respect that... NO MORE WAR! Heal The World... Remember, It's All For Love... <3