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By 2002, the British edition of PR Week (November 1, 2002) claimed that mary-kateandashley was the "number one girl's brand in the U.S.," and the brand was on its way to being a juggernaut in Great Britain as well. The Jackie Cooper PR company launched an extensive campaign, building up British girls' awareness of the Olsens, who had long been shown in re-runs in the United Kingdom. The Olsens landed in England in April to do press appearances. Their clothing lines were sold in the United Kingdom at the chain George at Asda. (George at Asda is part of Asda, a British subsidiary of Wal-Mart.)...
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Target launch of mary-kateandashley brand in Sydney 2003
Target launch of mary-kateandashley brand in Sydney 2003
    
Olsens launch assault on Aussie market

September 26 2002

The world's most successful television twins, Mary-Kate and Ashley Olsen, have announced their billion-dollar empire was poised for an assault on the Australian market.

The mary-kateandashley brand is already a hit in Canada, the United Kingdom, and the United States where the twins, now 16, rose to fame in the hit series Full House, which ran from 1987 to 1995.

Since then, they've built a billion-dollar empire that includes clothing, movies, television shows, videos and books.

The pair flew into Sydney on Tuesday and...
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School
Maddie:
First day of high school!
Abby: Hope we'll be popular!
Guy: Hey, it's the Parker sisters!
Girl: They are so cool!
Girl2: They're, like, the most popular girls in school!
Girl3: They're, like, the most popular girls ever!
Crowd: Parker! Parker! Parker! (etc...)
Principal: In order of they're courageous contribution to society, they're superior grades, and they're extremely fashionable footwear; I hear by declare today, to be Parker sisters day!
Crowd: (cheering)

Bedroom
Alarm goes off. Abby turn it off
Mom:
Girls!? You're going to be late for cheerleading tryouts!
Maddie: Great dream!
Abby:...
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"Cheer up!" twelve-year-old Mary-Kate Burke told her friend, Summer Sorenson, as she sat next to her on the bus. "Christmas break is only two weeks away!" "Easy for you to say," Summer replied glumly. "You didn't flunk Meany Meenan's test on Friday." "At least I hope I didn't," Mary-Kate said. "That test was tough." "I'll bet I totally flunked it," Rebecca Duncan chimed in. Can you believe he asked that question about the price of lard?"

"That was gross," Elise Van Hook called from the back of the bus. "There was way too much math on the test," Rebecca added. "I know," Summer said. "And the...
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posted by servaege
FULL TILT TO THE TOP!

They're only seven, but for the twins Mary-Kate and Ashley Olsen it's Full Tilt to the top!


Now approaching the ripe old age of eight, Mary-Kate and Ashley Olsen, twin stars of the immensely popular and long-running television series Full House, were just nine months old when they first shared the role of Michelle in 1987. While auditions usually terrify actors trying out for roles, Mary-Kate and Ashley slept through much of theirs! Their parents had sent some family snapshots to a talent agency, encouraged by a friend's agent who worked there. "We didn't think anything...
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posted by servaege
OLSENS TO THE RESCUE

The Full House Twins spin some Halloween movie magic - and keep their money-making machine churning


Ernest Hemingway once said that the real measure of a writer was an ability to write while in the throes of a hangover. I would like to append this for the '90s. The real measure of a writer is: to be able to fashion a story our of an interview with Full House's mighty munchkins, the Olsen twins. I've got history with the Olsens. Last year, when they were 6, I interviewed them while they were shooting their Christmas TV-movie, "To Grandmother's House We Go." It killed in the...
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posted by servaege
MOM KNOWS BEST!

Mom Knows Best! (Yes even in Hollywood)


The adorable Olsen twins of Full House may be tiny superstars, but their mother Jarnette says ther're just ordinary six-year-olds at home. "There's some sibling rivalry, as with all brothers and sisters," says Jarnette, referring to the twins, their seven-year-old brother; Trent and three-year-old sister Elizabeth. "For instance," she says, "Trent doesn't like it when the other kids play with his Nintendo -that's when some little fights come about." What happens then? "They're disciplined," says their mom. "There are time-outs. and sometimes...
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posted by servaege
CHRISTMAS WITH THE FULL HOUSE TWINS

Christmas With The 'Full House' Twins

Every Christmas Eve, Dave Olsen, Ashley and Mary Kate's Father, cuts sponges into the shape of footprints, dips them in flour and makes little elf prints on the floor throughout the house. Outside, on the front lawn of the handsome 5,800-square-foot home in San Fernando Valley, he puts down prints around a sled-shaped section of the lawn. "The kids still believe that if they don't go to sleep, Santa's helpers won't come," says Dave. But they don't sleep for long. At 5:30 Christmas morning, Ashley and Mary Kate, 6, Elizabeth...
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posted by servaege
OLSEN TWINS IN BITTER TUG OF LOVE

Heartbroken Full House twins Mary Kate and Ashley Olsen face the nightmare of being split up by a custody battle following their father's remarriage. "If they are separated it could leave emotional scars that would last a lifetime," a family friend told STAR. "But the judge may have to be Solomon." Insiders say the 9-year-olds, who jointly played Michelle Tanner on the hit sitcom, are devastated since dad David Olsen married his former secretary Mckenzie Taylor, 36 -and have taken opposite sides in the latest battle between their mother and father. They've even...
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posted by servaege
Behind The Scene With MARY-KATE & ASHLEY OLSEN


Yes, your prayers have been answered! We're taking you along to hang out with Full House cuties Mary-Kate & Ashley Olsen ... hope ya like these exclusive pics!



It was a sunny Saturday when the girls arrived at a Hollywood photo studio to have their picture taken for the cover of their latest album called I Am The Cute One. In case you didn't know, the cuddle duo had another album out last year called Brother For Sale, and due to its success, decided to release a follow-up!
posted by servaege
OLSEN TWINS TRY OUT MARTHA STEWART

Mary-Kate and Ashley unveil Wal-Mart line


Say goodbye to Martha Stewart; say hey to Mary-Kate and Ashley Olsen. The Girls who got their start as actresses on the sitcom Full House as infants have since gone on to become the branding success story of the kids market, and they're only 15 years old. "We're excited to be launching our line of fashion, home and beauty products to Canadian girls," said Mary-Kate yesterday at the news conference to announce that the line will appear at Wal-Mart stores across Canada by Mid-February. She and sister Ashley finished each...
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posted by servaege
DOUBLY DELIGHTFUL

Meet the doubly delightful OLSEN TWINS!
Mary Kate & Ashley Olsen "Play" Full House's Baby Michelle!

She's adorable, huggable, and oh-so-loveable -she's Full House's little Michelle Tanner. Actually, she's Mary Kate and Ashley Olsen, the darling twins who portray Michelle on the hilarious Friday night sitcom. In case you didn't know, child actor labor laws restrict young children to acting a limited number of hours a week, so twins are often cast to portray one character. Mary Kate and Ashley have been playing the role of Michelle since they were nine months old. If you watch...
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posted by servaege
FULL HOUSE'S TYCOON TOTS

The Olsen twins of Full House are normal 7-years-olds, except they're rich, rich, rich!


Mary-Kate and Ashley Olsen, the cute-beyond-measure, sparkle-eyed twins who share the role of Michelle on ABC's Full House, act just like any other 7-year-old girls. They are shy around strangers, giggly when left to themselves. They share secrets. They like ice cream and ponies and swimming-pool slides. And, like most little girls, they fidget when they're sleepy and pout when they're angry.
"I want a tiger, Daddy," Mary-Kate kept saying, over and over, squirming in the back seat of...
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posted by servaege
JUST LIKE HER'S

...and I'll take mine just like her's
Olsen cuties hit big-time beauty salon for that adorable look


America's favorite twins, Ashley and Mary-Kate Olsen, recently spent some of their $10 million (each) fortune getting their hair cut and colored at Manhattan's tony John Barrett Salon. He's the stylist-to-the-stars who cuts and fluffs the Friends gang every few weeks. The tiny tycoons decided that if Barrett was good enough to make "The Rachel" the most popular style in town, he was good enough for them. Both got a modified "Rachel" - shorter in front beginning at chin level - and...
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posted by FanFic_Girl_26
Twin sisters Sarah and Julie Thompson (Mary-Kate Olsen and Ashley Olsen) are two naughty but sweet children who drive their work-obsessed widowed mother, Rhonda (Cynthia Geary), up the wall. They overhear her saying that they are a “handful” and she needs a “vacation”. Deciding to give Rhonda what she wants by heading off to their great grandmother’s house for Christmas, the girls pack up their bags and hop on their bicycles. But there’s a problem; they aren’t allowed to cross the street on their own. The city bus pulls up and they sneak on through the back door. While riding...
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Sydney Morning Herald 20 February 2006.

The 19-year-olds arrived in Sydney ahead of a fashion launch today aimed at Sydney's "tweens". The launch is likely to further boost the twins' substantial fortune, which has been built since they were nine months old and starring in the television series Full House.

Australian parents will need to be ready for wide-eyed appeals for cash from their daughters because the twins are releasing yet another branded fashion range through Big W. The designs, hand-picked by the Olsens, are targeted directly at girls aged from six to 12 years old.

But Ashley was...
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posted by servaege
Open House


Vicious rivalries? Illicitsex?
Not exactly. Here's the dirt.



ONE YEAR AGO, the world was shocked - shocked - by Barry Williams' revelatory book, Growing Up Brady: I Was A Teenage Greg. It was all there - Williams smoking pot before work, Florence Henderson joking about oral sex, Robert Reed brawling with the producers, and pairs of the kids fondling each other every time the tutor turned her back.
What if, 20 years from now, Full House's Olsen twins, Mary-Kate and Ashley, write their memoirs - Growing Up Tanner: We Were Preschool Michelles? A week-long visit to the Full House set on...
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posted by servaege
Full Time


You thought 'The Brady Bunch' ended?
Wrong. It's back - disguised as 'Full House.



THESE DAYS, IT has become commonplace to observe that there's an entire generation of American adults carrying around in its collective head the theme song and a few dozen vividly remembered episode of 'The Brady Bunch'. The series was a classic example of mass entertainment that bypass critical acclaim while shooting '70s youth with earnest but false banalities about the enduring strength of the nuclear family. The Bunch gave comfort both sincere and campy to its decade as no situation comedy ever has....
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posted by servaege
DOUBLE TAKE

It Takes Two To Play Prime Time's Top Mopet

"Just swing your head back and be sexy," instructs the acting coach. "Can you be sexy? Come on.show me how to be cool." On cue, the actress pops her head back, snaps her fingers and starts strutting.
No, we're not at the taping of another Jackie Collins miniseries. And the main character in this scene is no sex siren. She's 4-year-old Ashley Olsen who along with her twin sister, Mary Kate stars as cute, precocious Michelle Tanner on ABC's hit sitcom Full House. The series is about a widower (Bob Saget ) Raising his three kids with the help...
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posted by servaege
MARY-KATE
Singular Sensation


In a life already packed with surprising twists and tabloids-ready turns; Mary-Kate Olsen has done what many never imagined possible: fashioned herself a serious designer and forged an identity all her own.


Hanging out with Mary-Kate Olsen is a little bit like wandering through a Venetian palazzo: Everything is exquisite and fragile and slightly haunted, and you keep thinking the whole thing is going to sink to the bottom of the sea any minute, but somehow it never does.
"We're like two little young old women who have been through a lot," says Mary-Kate, referring to...
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