Cartoon Network is considering developing original content as apps and games first rather than as TV shows, in an effort to create its own digital brands to rival the likes of Angry Birds.

"One of the things we are considering and talking about is how do we play in that digital space for original content?" said Stuart Snyder, president and chief operating officer of parent company Turner's Animation, Young Adults and Kids division.

"I don't think everything has to be created as a show. Things can be developed as shorts, they can start as games, they can start as apps… That is the nature, more...