Last spring, when we announced Boo’s first book, he had just reached 1 million fans on Facebook. Today, the trend-setting pup has 4.3 million fans, a plush toy in his likeness, and has met a bunch of famous people including Robin Roberts, George Stephanopoulos, fashion blogger Atlantic-Pacific, and Tory Burch!

It’s been a big year for Boo! His cute mug graced the pages of People, Parade and Time Magazine. Plus, he appeared on Good Morning America and more recently on Anderson Cooper 360’s RidicuList, when kooky rumors that Boo wasn’t alive were setting the Internet ablaze. Through it all, Boo’s remained the same dog we met when we first started working with him: sweet, adorable and fluffy. He still likes to do the same things too—mostly nap, eat and hang out with his best friend Buddy.


We’re excited to announce that we’ll be releasing the follow up to Boo: The Life of the World’s Cutest Dog this summer. Boo’s second book is Boo: Little Dog in the Big City. It is set right here in our backyard—San Francisco, and features Boo doing fun things like riding a cable car, shopping for new outfits, and lounging at the beach.

Excited? Just wait, there is more cuteness ahead. Here are a few snaps from the book.