Dark Days: The Casting Tops July 2017 Sales, Narrowly Beating Astonishing X-Men #1 

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Below you’ll find the sales estimates for comics and trade paperbacks sold in the direct market for July, 2017. The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month. Sales estimates for

There are a couple of things to keep in mind when reading this data. These numbers are just

estimates for the sales through Diamond to direct market retailers. It does not include any sales outside of the Diamond channel such as newstands, book stores or overseas markets. Since the majority of habitual comic book readers are served through this sales channel, these numbers are a good indicator of the core sales trends at the retail level. While not all copies will sell to readers, each retailer is buying what they think they can sell so the trends at the retail level should be a close enough reflection of the sales trends at the reader level for the purposes of discussion.

RELATED: Despite High-Selling New Titles, Sales Only Rise Slightly in June

The breakdowns are for just the top comics and top trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.

The estimated total sales for the 300 comics was 6,271,330 comics which is down by 860,669 units from June and down by 2,309,832 units from July 2016. Marvel Comics had the largest percentage of the top 300 comics with 43.72% of the total units sold followed by DC Comics with 34.75%.

The top selling comic from Marvel Comics was “Astonishing X-Men (2017)” #1 in slot 2 with an estimated 122,287 units and for DC Comics was “Dark Days: The Casting (2017)” #1 in rank 1 with an estimated 128,261 units.

The estimated total sales for the 302 trades was 298,468 trades which is down by 45,751 units from June and down by 52,087 units from July 2016.

Topping the trades list in July was “Monstress v2” by Image Comics with 10,006 units.

I’ll be back later with an analysis of the numbers below.

If you’d like to listen to an in-depth discussion of the sales data, check out the Mayo Report episodes of the Comic Book Page podcast at www.ComicBookPage.com. In addition to those episodes, every Monday is a Weekly Comics Spotlight episode featuring a comic by DC, a comic by Marvel and a comic by some other publisher. I read around 200 new comics a month so we cover a wide variety of what is current being published. If you are looking for more or different comics to read, check out the latest Previews Spotlight episode which features clips from various comic book fans talking about the comics they love. With thousands of comics in Previews every month, Previews Spotlight episodes are a great way to find out about things which may have flown under your comic book radar.

Legend: NI = New Items, RI = Reorder Items, TI = Total Items

Deadpool Kills the Marvel Universe Again (2017)

True Believers: Amazing Fantasy Starring Spider-Man (2017)

Amazing Spider-Man: Renew Your Vows (2016)

Rick and Morty: Pocket Like You Stole It (2017)

Teenage Mutant Ninja Turtles/Usagi Yojimbo (2017)

American Way: Those Above and Below (2017)

Teenage Mutant Ninja Turtles Universe (2016)

Shaolin Cowboy: Who’ll Stop The Reign? (2017)

Justice League Essentials: Justice League (2017)

Teenage Mutant Ninja Turtles: Amazing Adventures: Robotanimals (2017)

Zodiac Starforce: Cries of Fire Prince (2017)

Rebels: These Free And Independent States (2017)

Grimm Fairy Tales Swimsuit (2017) Special

Grimm Fairy Tales: Van Helsing ss The Mummy of Amun Ra (2017)

Grimm Fairy Tales: Grimm Tales of Terror (2015)

Grimm Fairy Tales: Red Agent: Human Order (2017)

Legend: Qty Rank = Quantity Rank, Index = Diamond Order Index, Pub = Publisher, # = Issue Number, R = Reorder, Est Sales = Estimated Sales, Prev Issue = Previous Issue, Prev Issue Est Sales = Previous Issue Estimated Sales, WL = Weeks Late

Batman Teenage Mutant Ninja Turtles Adventures

Shade The Changing Girl v1: Earth Girl Made Easy

Darkness Batman 20Th Anniversary Crossover Coll

Amazing Spider-Man Epic Collection Kravens Last Hunt

Star Wars Legends Epic Coll Original Marvel Years v2

Captain America Epic Collection Bucky Reborn

Avengers Epic Collection Operation Galactic Storm

Black Eyed Peas Presents Masters Sun Zombies Chronicles

Adventure Time Original v10: Ooorient Express

Batman Superman Wonder Woman Trinity New Edition

Walt Disney Uncle Scrooge v3: Crown Genghis Khan

Teen Titans v1: Damian Knows Best (Rebirth)

Disney Rosa Duck Library v7: Treasure 10 Avatars

Steve Rogers Super Soldier Complete Collection

Atomic Robo Presents Real Science Adventures v1

Marvel Universe Ultimate Spider-Man Vs Sinister Six Digest v0

Green Arrow v1: Death And Life Of Oliver Queen (Rebirth)

Mask Mobile Armored Strike Kommand v1: Mobilize

Disney Fairies Manga v1: Vidia And Fairy Crown

Injustice Gods Among Us Year Two Complete Coll

Disney Manga Stitch Best Friends Forever

Star Wars Darth Vader v2: Shadows And Secrets

Harley Quinn v2: Joker Loves Harley (Rebirth)

Legend Of Zelda Legendary Ed v3: Majora Mask Link Past

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Leitch Promises Deadpool & Cable’s Relationship Mirrors the Comics 3

15 Unused Star Wars Costumes (That Disney Doesn’t Want You To See) 3

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Dark Days: The Casting Tops July 2017 Sales, Narrowly Beating Astonishing X-Men #1 3