Well watch the movie agian.....re-search what defined the Greasers and the Soc's, what sets them apart and why they were enemy's.......simple really---but why in the world would you use barbies?.....why not make a vid of scenes in the Outsiders that would convey what your looking for????
The gingle can be a happy, up beat song about the good of the greasers. The barbies can say things like "Not everyone is bad, I see the sunset from my side too." The slogan can be "I can see the sunset from the west side (Or were ever he is, I cant remember)