Add to that 70 million tablets, and you have an unprecedented opportunity for mobile connections, communication, media, and commerce. While the opportunity is there, there are also some major challenges that stand in the way of realizing the full potential of mobile as an advertising and marketing channel. Understanding the challenges -- and their impact -- is the first step in addressing them and moving ahead.
1. Mobile's gone global
Mobile, for the first time in media history, operates in a truly global environment. Games developed in Japan and Sweden are among the largest...
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