The careful detail that a skilled barista puts into each beverage lets the customer know that their business is appreciated. Your ability to provide your customers with an excellent café experience is vital to the success of any coffee shop or kiosk. People are creatures of habit and the success of your coffee business hinges on your ability to attract regularly returning customers. You goal is to make visiting your coffee business a frequently enjoyed experience shared by as many people as possible. It is important that your customers enjoy visiting your coffee shop, but in order for that...

(Note: I first published this on LinkedIn. I thought fellow fans might enjoy it). Did you ever see a movie that you felt was speaking to you - one in which the character experienced something that you could relate to in your gut? Or maybe you heard the lyrics to a song that captured your personal heartbreak? Or maybe you saw a commercial for something you just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand or a company...