Hello, everyone.

Not only am I a huge soda fan, but I'm also a PhD student conducting some brand loyalty research.

So if you wouldn't mind answering the following questions, that would be awesome!

1) Mountain Dew is your favorite soda, right? So when/how did you first become a fan of - or brand loyal to - Mt. Dew?

2) Do you buy 2 liter bottles? 12-packs? 6-packs? Etc?

3) How much Mt. Dew do you generally drink in a day?

4) How much Mt. Dew do you generally drink in a week?

5) How often do you buy Mt. Dew?

6) Describe the "personality" of Mt. Dew.

7) Now, describe your personality.

8) What do you think of Mt. Dew's current advertising efforts?

9) Please describe your favorite advertising for Mt. Dew.

And that's all, folks.

I'd really love hearing from all of you. (And you'd really be helping me out with some preliminary research!)

Thanks!