MJ is worth more now that he is gone?

I know this is a touchy topic, I feel guilty even thinking about it & knowing that it's true... but this is part of an article on Yahoo that just came out today (Oct. 25, 2010):

Michael Jackson never graced Forbes' annual Celebrity 100 list during his life. In death, the King of Pop earned more in the past year than any star on that list, apart from Oprah Winfrey.
It was enough to secure Jackson the No. 1 spot on our 10th annual Top-Earning Dead Celebrities list. With gross earnings of $275 million, he earned more than the other 12 deceased stars on the list combined. Still more impressive: His estate's 12-month haul was greater than the pooled earnings of this year's two biggest living acts, U2 and AC/DC. Jackson's posthumous earnings come from his stake in the lucrative Sony/ATV catalog, the hit Sony film "This Is It" and renewed fan interest in music, videos, and all things Michael Jackson.
"The death of Michael Jackson really put a focus on -- crassly, quite frankly -- what someone's worth when they're deceased," says David Reeder, vice president of Corbis' GreenLight, which manages the personality rights for Albert Einstein and Steve McQueen, among other dead celebrities. "In a more positive way, it exposed consumers to this idea that there actually is a market for, and an enduring legacy for, these people."

What do you think? Is there someone to blame, should we as fans feel bad about it, is this a positive or negative thing & why? I know there isn't anything we can do about it but still... All of this would have been better if MJ was alive and I just feel so much guilt... :/