'New York Minute' Screencap

By 2002, the British edition of PR Week (November 1, 2002) claimed that mary-kateandashley was the "number one girl's brand in the U.S.," and the brand was on its way to being a juggernaut in Great Britain as well. The Jackie Cooper PR company launched an extensive campaign, building up British girls' awareness of the Olsens, who had long been shown in re-runs in the United Kingdom. The Olsens landed in England in April to do press appearances. Their clothing lines were sold in the United Kingdom at the chain George at Asda. (George at Asda is part of Asda, a British subsidiary of Wal-Mart.)...