Uni-ball® is serious when it comes to securing documents and identity theft prevention. The company’s new TV ad campaign features S. Epatha Merkerson, who plays the tough, no-nonsense Lt. Anita Van Buren on NBC’s drama Law & Order. Shot on Wall Street, the new spots, which were produced by NBC Skycastle, a unit of NBC Local Media, hit airwaves this month and ask, “why wouldn’t you use a uni-ball” with specially formulated ink to protect all your important documents.
The campaign underscores the importance of preventing criminal check washing and other types of document alteration....
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