ady Gaga (no. 84) has more going for her than music sales. Gaga, who is actively involved in her career decisions, seems to revolutionize everything she touches. Specifically, as her 18.4 million Twitter followers can attest, the Mother Monster has turned the idea of social marketing on its head; without her Little Monsters, there would be no Beliebers for Justin Bieber or Barbs for Nicki Minaj. Gaga’s influence with fans has been entirely transformed through her branding deals. When Virgin Mobile sponsored her tour, for example, she worked the company into the show itself by way of a nightly phone call to a fan in the audience. Gaga also serves as the creative director for the Polaroid Grey Label and made a headline-grabbing presentation for the line at the 2011 Consumer Electronics Show.
