Justin Bieber and Best Buy — two megabrands mutually in search of image change — are about to combine on the biggest stage of all: the Super Bowl.
Best Buy today will announce plans to feature teen heartthrob Bieber — along with elder rocker Ozzy Osbourne— in the first Super Bowl commercial for the nation's largest home electronics chain.
"Justin Bieber is the biggest star out there, but that's not why he's in the spot," says marketing chief Drew Panayiotou. "He symbolically represents something important to the brand message."
For Best Buy, it's a strategic attempt to move beyond its big-box retailer stereotype. With consumer interest in TV purchases declining even as mobile and tech-related interest grows, Best Buy wants to evolve into more of an Internet technology expert and service provider. And it wants to skew younger.
For Bieber, the 16-year-old wunderkind with nearly 20 million Facebook followers and 7 million Twitter followers, it marks a serious bid to move beyond the world of tween heartbreaker.
Best Buy today will announce plans to feature teen heartthrob Bieber — along with elder rocker Ozzy Osbourne— in the first Super Bowl commercial for the nation's largest home electronics chain.
"Justin Bieber is the biggest star out there, but that's not why he's in the spot," says marketing chief Drew Panayiotou. "He symbolically represents something important to the brand message."
For Best Buy, it's a strategic attempt to move beyond its big-box retailer stereotype. With consumer interest in TV purchases declining even as mobile and tech-related interest grows, Best Buy wants to evolve into more of an Internet technology expert and service provider. And it wants to skew younger.
For Bieber, the 16-year-old wunderkind with nearly 20 million Facebook followers and 7 million Twitter followers, it marks a serious bid to move beyond the world of tween heartbreaker.
Justin Bieber has just taken over Rockefeller Plaza with a performance on the “Today” show. Over 12,000 fans showed up to see him sing his hits in what they’re calling their most popular act ever. In addition, he isn’t letting the fame go to his head and has just added a stop on his tour to perform at the state fair.
Therefore, we find it fitting to name Justin Bieber our “Hollywood Celebrity of the Week.” Not only does this tween know how to work the stage, but he knows how to engage with his fans on a daily basis. The twitter-obsessed singer does a remarkably good job at letting his fans know breaking news as well as his appreciation for their love.
No wonder everyone seems to be under the “Bieber Fever” spell.
Therefore, we find it fitting to name Justin Bieber our “Hollywood Celebrity of the Week.” Not only does this tween know how to work the stage, but he knows how to engage with his fans on a daily basis. The twitter-obsessed singer does a remarkably good job at letting his fans know breaking news as well as his appreciation for their love.
No wonder everyone seems to be under the “Bieber Fever” spell.
Check this out bieberians.
"Teenage pop star Justin Bieber is happy to date OLDER LADIES!
He admits that an age gap in relationship wouldn't bother him.
He tells Showbizspy.com "Anything above 40 is little too old for me. I just look for a girl who is FUNNY AND HAS NICE EYES AND A SMILE." And socialite KIM KARDASHIAN is currently top of his list. He adds "i think she's cute and, no, she's not too old for me."
-poor teenage gurls out there who is crazy enough to be on that "JB's GF" place...
But girls never try to lost hope who knew one day when justin met u he'll change his mind.
Try to be optimistic sometimes.
But guys I am still wondering and asking myself.
"Does Kim Kardashian LOVE OR EVEN JUST LIKE Justin?"
"Teenage pop star Justin Bieber is happy to date OLDER LADIES!
He admits that an age gap in relationship wouldn't bother him.
He tells Showbizspy.com "Anything above 40 is little too old for me. I just look for a girl who is FUNNY AND HAS NICE EYES AND A SMILE." And socialite KIM KARDASHIAN is currently top of his list. He adds "i think she's cute and, no, she's not too old for me."
-poor teenage gurls out there who is crazy enough to be on that "JB's GF" place...
But girls never try to lost hope who knew one day when justin met u he'll change his mind.
Try to be optimistic sometimes.
But guys I am still wondering and asking myself.
"Does Kim Kardashian LOVE OR EVEN JUST LIKE Justin?"