Although this is a drop from last year (IU was 10th in 2014), she still is high ranked!
Forbes Celebrity 40 is determined by first taking the top 100 most searched people of the year (data provided by Nate) and ranking them based on 4 different measures:
1. Sales - estimated based on appearance fees, CF guarantees album sales, etc. + reported overseas income
2. Media exposure - number of apperances in the top 3 newspapers, covers of 8 magazines, Ilgan Sports
3. Television exposure - CF model ranking and appearances on talk shows and variety shows
4. Professionalism - TV ratings for actors/MCs, total...
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