(Teaser 1) IU(아이유) _ The shower(푸르던)

South Korean songstress IU returned Wednesday (Oct. 10) with a new single to commemorate her 10th year in the industry. “Bbibbi” is a groovy alt-R&B track that frolics along with a deadpan message aimed at haters who have invaded her life with their negative commentary.

From start to finish, IU (Lee Ji-eun) takes the opportunity of her 10th anniversary song to playfully declare her independence as a human whose life and actions aren’t up for debate. “‘Why does she like those kinds of clothes?/ What’s that blank face she’s making?/ She looks different, is it from stress?/ She...