150920 IU performing 'I'm 23' at 7th Debut Anniversary Fanmeeting

Solo artist IU and Yoo Hee Yeol recently attended the event for Sony Korea’s MDR launch, where the two posed for the media as they promoted the headphones.
The MDR-Z7 is Sony‘s latest release, and is characterized as utilizing “high-resolution audio” technology, and in addition to superior sound quality, also boasts a 70㎜ diameter diaphragm, as opposed to the standard 40㎜. The diaphragm is said to be composed of aluminum-coated liquid crystal polymers, and the body is made of metal. The MDR-Z7 is priced at 699,000 Won, which is approximately $655.

The use of idols to promote products isn’t remotely new, but netizens have been reacting very positively to IU’s endorsement for Sony’s MDR-Z7. Does an endorsement from your favorite idol mean anything to you?

Singer Jang Gi Ha opened up about his relationship with IU on the June 28th broadcast of MBC FM4U's 'Tei's Dreaming Radio'.

DJ Tei asked Jang Gi Ha which surprise of his IU liked the most, and the band vocalist commented, "There are a lot. It's too much to call them an event, but I express my feelings often. She's shooting a drama right now, and I've shown up on set to cheer her on."

He added, "We don't have enough time to date these days, but we're getting along well."

Jang Gi Ha and IU confirmed they were dating last October.

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While fans rejoiced at the news that IU will be making her return with fourth mini-album, 'CHAT-SHIRE,' their excitement has definitely toned down a bit upon hearing that she won't be promoting on music shows!

This is her first music release in about a year and five months since her repackaged album, 'A Flower Bookmark,' but she won't be seen on broadcasts.

Loen Tree stated on October 19, "We're focusing on offline performances for the promotion of IU's fourth mini-album. Since the early stages of her album production, her focus was on meeting her fans through good stages," revealing that she wanted to get up close and personal with her fans rather than stay behind a screen. This explains her upcoming concert series!

Meanwhile, 'CHAT-SHIRE' will be out on the 23rd!

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