From start to finish, IU (Lee Ji-eun) takes the opportunity of her 10th anniversary song to playfully declare her independence as a human whose life and actions aren’t up for debate. “‘Why does she like those kinds of clothes?/ What’s that blank face she’s making?/ She looks different, is it from stress?/ She worries me,’” she sings, according to Color Coded Lyrics' translation, over a clacking beat and rhythm, imitating what are presumably Internet comments, with her later referring to online user IDs. “Hello stup-I-D,” she calls out in the chorus after giving naysayers a “Yellow C A R D," a warning used in soccer games.
“Bbibbi,” a title that means “pager” in Korean and appears to refer to the messages that people leave after the beep of a pager, is blatant in its meaning, as IU asserts herself. “If you cross this line, it’s a violation, beep,” she says, as if putting an end to the words she doesn’t need to hear.
“Bbibbi” is the 25-year-old’s latest song to lyrically address her feelings about her situation in life, where she’s matured from the “Nation’s Little Sister,” as she’s known in South Korea, into a confident adult assured of her thoughts and career. The new song was preceded by similar messaging in last year’s Palette and 2015’s “Twenty-Three,” each of which showcased a maturing artist who has grown into her own and is declaring her identity to the world. But even matured, she's still the same IU people have come to known and love over the past decade; "Still me, still me,” she tells listeners in the new song. “No need to be surprised.”
In the colorful music video for "Bbibbi," IU is seen emulating a variety of different roles, such as languishing around in high-fashion or dancing around in retro looks, and throwing away newspapers and looking out from a window with binoculars while wearing a Gracy Kelly-style scarf as if she's peering out for paparazzi. As she sings about not caring about others and saying that it's "not my business," she coyly stares down the camera and shows off the different sides to herself.
IU got her start in the K-pop world at the age of 15, with the release of Lost and Found fronted by the song "Lost Child" in 2008. She saw her first major hit in 2010 with "Good Day," and has since had five albums appear on the World Albums chart, with last year's Palette topping the chart in May while her October EP Kkot-Galpi #2: A Flower Bookmark, which featured covers of older Korean tracks, went to No. 5. Along with being one of South Korea’s most recognized singers, she’s also a popular actress and most recently appeared in the television show My Mister (also known as My Ahjussi).
Watch IU’s music video for “Bbibbi” here:
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Articles by Tamar Herman
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![[IU TV] Hi! Have you been waiting long?](http://images6.fanpop.com/image/photos/43400000/-IU-TV-Hi-Have-you-been-waiting-long-iu-43403116-300-250.gif)
'Unanswered Questions' uncovered issues surrounding "sajaegi" on January 4 at 11 PM KST. In the captured snippet of 'Unanswered Questions', it reads "I then realized why people do sajaegi". In the caption, above the screenshot, IU wrote, "But don't do it, please."
IU has been a strong contender in every streaming platforms' charts for more than a decade. As a veteran in the industry, her remark shows the magnitude of this issue and is a warning towards those who have been considering "saejagi" or other forms of malicious viral marketing.
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It’s now been revealed that the graduation gift she prepared for the fan was worth approximately $15,000 USD.
On this day, she called up the fan onto the stage and congratulated her in person. She even performed a few songs for the students.
But that’s not all. She also gave all the students gifts that included flowers, cosmetics and chocolate.
And according to speculations by a netizen, the flowers are worth $54 USD, the cosmetics $43 USD and the chocolate $1.40 and with 156 students, IU would have spent over $15,000 USD! Even with bulk discount, she would’ve spent well over $10,000 USD.
No one can deny that IU is simply an angel.
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