'Kakao' announced on July 20 that they have appointed IU as the new model for its 'Kakao Game.'

IU has been active as the main character for 'Kakao Game's splash video clip since early June, promoting as the brand's official model.

Now, IU will be modeling for 'Kakao's latest game called 'Come over to my home for Kakao,' which is set for release some time in August.

'Kakao' relayed, "Because the special youthful aura and happiness showcased by IU was a good match for the 'Kakao Game,' we have decided to have her be [our game's] spokesmodel."

Source: link