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IU seems to have become quite the veteran singer. As of October 24, 7 a.m. KST, IU’s new song “Twenty-Three” is in first place on all eight major music websites.

As a twenty-three year old, she no longer looks like a girl, but it’s hard to see her as a total grown-up. She is still sensitive, she wants to love, she wants to work, she loves now, but it’s also hard. She is still a twenty-three year old who has a hard time making decisions, like most people of that age. She is still a mystery. All of this is conveyed in the lyrics of her new song.

The singer said of her new song, “I thought it might be hard to gain empathy from those who are not twenty-three, but a lot of people told me, ‘I feel the same way.’ That made me feel great.” Her lyrics are candid and clever, and although far from hip-hop, there is still some kind of swag in her music.

IU will not be promoting her songs through music programs, but she will meet fans through concerts next month.

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Singer IU and actor Lee Hyun Woo have been chosen as endorsement models for the same brand.

Born in 1993, they are both the same age, and will now be working together as model partners, as the new faces of casual fashion brand UNIONBAY.

According to the brand’s spokesperson, IU and Lee Hyun Woo, who are known as close friends in the industry, have both promoted as endorsement models for the brand in the past—IU in 2011 and Lee Hyun Woo in 2014. The brand representative revealed that because the two stars are friends, they both highly recommended one another, which lead to their accompanied endorsement deal.

IU and Lee Hyun Woo previously hosted SBS’ “Inkigayo” together, and the actor has also appeared in IU’s “You and I” music video.

UNIONBAY has progressively become one of the leading representative casual brands over the years, and it is said that the brand will be upgrading its designs and marketing throughout 2015.

source: soompi
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