Together with SM Entertainment, it has been revealed that Girls' Generation has signed a joint enterprise contract with fashion hair specialist brand, 'Hair Couture'.

The brand is planning to "attack" their world fashion hair market, and will begin production and distribution of fashion hair in June. Kim Minseok, President of Hair Couture, stated, "From here on out, we are planning on showing various hair products using the styles of Girls' Generation's nine members. We think we can receive a good response from the world market as Girls' Generation has become one of the leading icons in Hallyu for their music and fashion".

Because it is a joint enterprise contract, Girls' Generation has not only signed to be their advertisers but they will also take part in planning and development of their products.

Hair Couture is a fashion hair specialist company, producing and distributing fashion wigs to 20 different countries, including US as their foothold, North and South america, and Europe. South Korea's hair market is growing larger every year and is said to be a 600 billion won market and through this Korean company launch, the company will be spreading out to China, Taiwan, Thailand, and other Asian markets.


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are u happy for them ???