Indie filmmakers Sarah Gaboury and Matt Pittenger have teamed up with some Hollywood notables for a witty but smart internet campaign in support of California’s Proposition 37, which would require the labeling of genetically engineered foods. Even if you don’t live in California, this issue is important, which is why this real-life husband and wife creative team are heating up the web and the conversation about GMOs.

The series of three PSA style videos star Mark Valley (Human Target, Harry's Law), Jillian Bell (Workaholics, Partners), Vanessa Ray (Pretty Little Liars), Amir Arison (Vamps,...