Send it on
Send It On" is a pop song performed by American recording artists Demi Lovato, the Jonas Brothers, Miley Cyrus and Selena Gomez. The group, billed as "Disney's Friends For Change" stems from Disney's environmental initiative of the same name. The song was released on August 11, 2009 in the United States as a charity single in order to benefit international environmental associations. It was written by Adam Anders, Nikki Hassman and Peer Astrom who have previously written the song "Hoedown Throwdown" for Cyrus. In regards to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. The ballad has predominant power pop characteristics and is lyrically about passing on a "green-message".
The song garnered mixed to average reviews from critics, stating that it is too American Idol and that the lyrics were hypocritical. The song only received airplay on Radio Disney and debuted at number twenty on the Billboard Hot 100. The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a "park-like" setting where many children are following them
Music, vocal arrangements and lyrics
The song is sung from a first person viewpoint, allowing an audience to "internalize" the message—which involves everybody—by singing the word "we" together. "Send It On" commences with acoustic guitars and then transitioning to violins. Cyrus and the youngest Jonas together sing the first verse, "A word’s just a word till you mean what you say." Then the two sing the first chorus together. Lovato and the middle Jonas then sing main lines of the second verse with the other group (Cyrus and the youngest Jonas) singing, "If we take the chances to change circumstances." Then, Gomez and the eldest Jonas also join in the second chorus and sing the third verse. For the rest of the song the six of them sing, though Lovato's voice was the one with the most power lines. The overall theme and message of the song is to encourage to pass on the environmental pledge; this can be heavily interpreted from the lines: "Just one spark starts a fire."
Music video
Left to right: Joe Jonas, Demi Lovato, Nick Jonas, Miley Cyrus, Selena Gomez and Kevin Jonas singing into their microphones on top of a stage in the "Send It On" music video.
On June 6, 2009, Lovato confirmed to be on set of the corresponding music video to the song, via her official Twitter account. The music video to "Send It On" was first seen on Disney Channel on August 14, 2009.
The music video begins with Cyrus and Nick Jonas sitting on the edge of a dark stage where the youngest Jonas, also playing the acoustic guitar, and Cyrus sing the first verse. The video then changes to the two walking onto the brightly lighted stage, singing the chorus, and then being joined by Lovato and Joe Jonas who sing the second verse. The entire group is then shown on the stage as they sing the chorus. Kevin and Joe Jonas then remove a curtain covering the background of stage to reveal a sky-painted backdrop in which Gomez and the elder Jonas proceed to sing the third verse. The ending of the video follows the entire group running out of a large stage door and through a "park-like" setting while finishing the song. A crowd of minors also begin running behind the group. The video ends with the group jumping onto and sitting on a couch in the middle of the park with the crowd stopping in the background.
Send It On" is a pop song performed by American recording artists Demi Lovato, the Jonas Brothers, Miley Cyrus and Selena Gomez. The group, billed as "Disney's Friends For Change" stems from Disney's environmental initiative of the same name. The song was released on August 11, 2009 in the United States as a charity single in order to benefit international environmental associations. It was written by Adam Anders, Nikki Hassman and Peer Astrom who have previously written the song "Hoedown Throwdown" for Cyrus. In regards to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. The ballad has predominant power pop characteristics and is lyrically about passing on a "green-message".
The song garnered mixed to average reviews from critics, stating that it is too American Idol and that the lyrics were hypocritical. The song only received airplay on Radio Disney and debuted at number twenty on the Billboard Hot 100. The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a "park-like" setting where many children are following them
Music, vocal arrangements and lyrics
The song is sung from a first person viewpoint, allowing an audience to "internalize" the message—which involves everybody—by singing the word "we" together. "Send It On" commences with acoustic guitars and then transitioning to violins. Cyrus and the youngest Jonas together sing the first verse, "A word’s just a word till you mean what you say." Then the two sing the first chorus together. Lovato and the middle Jonas then sing main lines of the second verse with the other group (Cyrus and the youngest Jonas) singing, "If we take the chances to change circumstances." Then, Gomez and the eldest Jonas also join in the second chorus and sing the third verse. For the rest of the song the six of them sing, though Lovato's voice was the one with the most power lines. The overall theme and message of the song is to encourage to pass on the environmental pledge; this can be heavily interpreted from the lines: "Just one spark starts a fire."
Music video
Left to right: Joe Jonas, Demi Lovato, Nick Jonas, Miley Cyrus, Selena Gomez and Kevin Jonas singing into their microphones on top of a stage in the "Send It On" music video.
On June 6, 2009, Lovato confirmed to be on set of the corresponding music video to the song, via her official Twitter account. The music video to "Send It On" was first seen on Disney Channel on August 14, 2009.
The music video begins with Cyrus and Nick Jonas sitting on the edge of a dark stage where the youngest Jonas, also playing the acoustic guitar, and Cyrus sing the first verse. The video then changes to the two walking onto the brightly lighted stage, singing the chorus, and then being joined by Lovato and Joe Jonas who sing the second verse. The entire group is then shown on the stage as they sing the chorus. Kevin and Joe Jonas then remove a curtain covering the background of stage to reveal a sky-painted backdrop in which Gomez and the elder Jonas proceed to sing the third verse. The ending of the video follows the entire group running out of a large stage door and through a "park-like" setting while finishing the song. A crowd of minors also begin running behind the group. The video ends with the group jumping onto and sitting on a couch in the middle of the park with the crowd stopping in the background.
