Personality
Alex is part Mexican and part Italian, much like Selena Gomez is in real life. She was born in a taxi cab due to her father's extremely cheap habits. She was born in Cab # 804.[4] Alex is typically portrayed as a mischievous troublemaker. She is usually unintentionally mean and exercises mocking judgement towards others she isn't very familiar with, an example of a situation being the time Harper asked her why she shouted at the guitarist who once played his guitar in front of a restaurant, to which she responded scathingly with, "Singing about losing his girl? Oh wah, wah, he was playing guitar in front of a restaurant, no wonder she's gone!" Her parents describe her as someone who only cares about herself, and Justin describes her as a "snarky, apathetic slacker,[4]". She is usually seen with her wand in her sock or shoe. Alex also loves shopping and fashion and is often seen wearing peace signs along with her outfits. It is known that her hobby is "poking things with a stick" (as shown in the episode "Racing" when she pokes Justin with the Transport Stick when he's on the ground), though she hasn't been able to make money out of it yet, as she tells Dwayne Johnson in the season two episode "Art Teacher". In the season one episode "Potion Commotion", she drank both halves of a love potion and became obsessed with herself (so much so that when she made a reference to herself, her head expanded).[5] Even after the potion wore off, she expressed love towards herself by sending herself multiple amounts of flowers.[5] . She appears to hardly ever think of anyone other than herself and can be seen occasionally as a spoiled brat, though it is quite the opposite, caring deeply for her family members and other close loved ones, willing to sacrifice many a great things to make them happy and secure physically and mentally. When asked by her father why she could not be more like Justin, Alex sarcastically replied in good humor, "'Cause I don't wanna grow old alone."[6] Such statements made by her towards Justin are frequent, because she secretly wants to be like him but doesn't know what to do about it.
Alex is hardly ever shy when it comes to boys; she once went as far as to kiss a random boy named Matt to get back at Justin (David Henrie), after he discovers that Alex had never had her first kiss in the season one episode "First Kiss".[7] Alex claims everyone takes her advice as she knows a lot about fashion, relationships, girls, and guys, but above all she can be very sneaky and tricky.[7] So much, that she's even willing to admit that she's usually up to no good, and feels disturbed when others say the opposite. Her best friend since childhood is Harper (Jennifer Stone), who often tries to keep her out of trouble. Her temporary best friend at Wizard School is Hugh Normous (Josh Sussman), as she said in one episode, that he was "the worst best friend ever". Though she continues to torment her older brother Justin, the two seem to have a close bond that neither seem to have with any other character on the show. Her enemy since kindergarten is Gigi Hollingsworth (Skyler Samuels), ever since Gigi spilled juice on Alex's blanket and told everybody that Alex had an "accident" during nap time in their kindergarten years.
Alex's Love Interests
Brad Sherwood (Shane Lyons, season 1) – seen in "Potion Commotion"; Alex tried to get Brad to like her with a love potion, but she accidentally drink both halves of the potion and fell in love with herself. Later, Brad came over to her house and gave her chocolates, on the same night of Justin's interview for the World School Summit. She soon found out that Brad only came over just to sabotage Justin's interview. Alex then broke up with him, even though they were never going out.
Riley (Brian Kubach, season 1) – long term; first seen in "I Almost Drowned in a Chocolate Fountain", where he and Alex went on a so-called 'date'. In "The Supernatural", Alex got Riley to believe that she was his good luck charm in baseball, and charmed the ball so his team would win each time. They broke up in "Alex's Spring Fling", but Alex made Riley jealous by dating mannequin she brought to life, and they got back together. Apparently they broke-up, cause Riley hasn't been seen in season 2. And Alex dates Dean Moriarty in season 2.
Manny Quin (Matt Smith, season 1) – A male mannequin that Alex used magic on to come to life, and briefly dated to make Riley jealous in "Alex's Spring Fling".
Dean Moriarty (Daniel Samonas, season 2) – long term; first seen in "Smarty Pants", last seen in "Wizards vs. Vampires: Dream Date". Dean discovered Alex liked him in "Graphic Novel", and admitted he liked her in "Racing". They started dating in "Alex's Brother, Maximan". Dean apparently moved away (though has not been mentioned since "Saving WizTech") and he came back in "Wizards vs. Vampires: Dream Date" (because Alex was using magic to control his dreams to go on dates with him). They broke up because Dean wasn't acting as romantic as he was in his dreams Alex was controlling. When she broke up, at first he acted all cool, but when Alex went into yet another dream, but let Dean control it this time, he says the reason he acted that way was because he was hurt. They break up properly and Dean disappears in his dream.
Ronald Longcape, Jr. (Chad Duell, season 2) – seen in "Saving WizTech". Alex liked Ronald when they met, but she was still in a relationship with Dean. Ronald then shape-shifted into Dean (he froze the real Dean inside gelatin) and broke up with Alex so he could convince Alex into coming to WizTech with him. Ronald used her as part of his evil plan to take over WizTech, but his plan was foiled by Alex's love for Dean.
Mason Greyback (Gregg Sulkin) - He appears in season 3 episode "Alex Charms a Boy". He is a transfer student from England, perfect in every way except for his artistic vision. Alex casts a spell on Mason, so that she becomes the inspiration for all the art he creates in their school art class. In season 2 episode "Future Harper", Harper from the future asked Alex if Mason has already broken up with her, but Alex hasn't met him yet. In "Wizards vs. Werewolves", it's revealed that he is a werewolf and he knows Juliet for 300 years and when he sees her, he shouts out that he loves her. After that, Alex is left heartbroken. Then he tells her that the necklace shaped in a heart that he gave her it doesn't glow on batteries, but it's magical. So he takes her back to Transylvania, where she threw the necklace. Alex puts the necklace on Mason and the heart glows, which means that he loves her. But it's too late, because he was bitten by Juliet (a vampire), and is transformed to a wolf, forever.
George (Austin Butler)- He appears in the season 3 episode "Positive Alex" as the school band leader. He is asked out by Alex, but refuses because of her pessimism but becomes attracted to her when she starts acting positive to prove him wrong. In the end she got too positive because of the magical marker she used to become positive, and he got turned off.
Mortals who know Alex and her family's secret
Theresa Russo (Maria Canals Barrera) – Alex's mother.
Ms. Jennifer "Jenny" Majorheily (Heidi Swedberg and Gilland Jones) – Alex's former art teacher who was turned into a 40-year-old woman by T.J. Taylor.
Harper Finkle (Jennifer Stone) – Alex's best friend. Alex reveals her secret in the 8th episode of season 2.
Crazy Funky Junky Hat Song:
A recurring gag throughout the episode New Employee would involve Alex and Harper seeing someone wear a hat that they find ridiculous, and then singing this song to mock them:
What's that? A hat?
Crazy, funky, junky hat!
Overslept? Hair unsightly?
Tryin' to look like Keira Knightley?
We've been there, we've done that
We see right through your funky hat!
